CHAPTER 8

The Destination—Itinerary for Arrival

If we are always arriving and departing, it is also true that we are eternally anchored.One’s destination is never a place but rather a new way of looking at things.

—Henry MillerAmerican author; from Big Sur and the Oranges of Hieronymus Bosch

Perhaps the most fundamental questions to ask a CEO about entrepreneurship are:

 

Why would you want to be in charge of leading a commercial enterprise—to be in business for yourself?

What motivates you to pursue the creation of a specific kind of use value?

Which conditions must be fulfilled for you to have peace of mind; to experience satisfaction and happiness with what you do?

The answer to the first question is usually not surprising. Entrepreneurial ...

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