Simona Gentile-Lüdecke and Sarianna M. Lundan
Introduction
In this chapter we review the development of research-driven international business (IB), commenting upon its status and aims, and looking at the evolution of its research agenda, its main theoretical contributions, the challenges and criticisms it is facing and the emergent topics of investigation.
The disciplinary roots of IB, the demarcation of its conceptual and empirical domain, its underlying bases of theories and knowledge have been and still are the subject of an extensive debate among scholars (Shenkar, 2004; Sullivan and Daniels, 2008). While most IB scholars see it as a discipline of its own, alongside finance, accounting, organization and marketing, ...
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