8ETHICS AND SOCIAL RESPONSIBILITY IN INTERNATIONAL BUSINESS
Toyoko Sato
Introduction
In our daily life, we sometimes encounter conceptual words that we cannot simply ignore as buzzwords. The term sustainability is one such word, and it signifies the capacity to maintain, endure, and develop business, society, and the environment for future generations. Since the global financial crisis began in the middle of 2007, the term has been discussed more often and much more seriously. Sustainability is connected with ethics and social responsibility. However, ethics and social responsibility are not simple and uniform concepts, especially in the arena of international business. This is because international business is an aggregation of dynamic business ...
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