25BUZZWORDS IN INTERNATIONAL MANAGEMENT EDUCATION
Mark Casson and Marina Della Giusta
Introduction
This handbook reviews a large number of concepts and techniques that appear in international management education. Some have been borrowed from related disciplines, including economics, sociology and psychology, but many have originated within business and management studies. Some concepts have well-established intellectual pedigrees, while others are more recent innovations.
Compared with most other social sciences, management studies is a relatively new area of professional inquiry, and within this domain small business studies is one of the newest. Given the large number of concepts that are currently employed to analyse international business ...
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