26INTERNATIONAL NEUROMANAGEMENT
Deconstructing international management education with neuroscience
Magdalena Bielenia-Grajewska
Introduction
The aim of this chapter is to present the application of neuroscientific studies in international management (IM) by discussing how both the methods and the findings characteristic of neuroscience can be useful for researchers and practitioners in IM. The theoretical and practical ways of applying neuroscience to the study on international management are becoming more and more visible in the scientific discourse of the twenty-first century. Not only researchers rely on neuroscientific methodology in their investigations on managerial issues but also companies opt for neuroscientific tools to shape or ...
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