21 Agility and improvisation
Agility and improvisation
Extreme events such as pandemics, natural disasters, or wars require organizations to adapt to constantly changing environments and to implement solutions that may not be planned or arranged. The COVID-19 pandemic, notably, led to business closures and accelerated the digitization and hybridization of the traditional workplace (Bloom et al., 2020). Whilst markets are, in essence, unpredictable and volatile, the devastating effects of the pandemic deepened complexities (Bora & Basistha, 2021; Heemeijer et al., 2009) and stretched beyond the confines of internal organizational strategies into the dynamic nature of consumer ...
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