23 Advancing improvisation within entrepreneurship research
Improvisation is the deliberate fusion of the design and execution of a novel production (Cunha et al., 2017; Miner et al., 2001). It is a feature of both extreme, sometimes cataclysmic events (Mendonça, 2007; Suarez & Montes, 2019; Weick, 1993) as well as mundane, daily organizational experiences (Abrantes et al., 2018; Cunha & Clegg, 2019; Patriotta & Gruber, 2015).
Operating under conditions of uncertainty, limited operational history, and compressed time frames, entrepreneurial organizations may rely on improvisation as a course of action. In fact, one might even assume improvisation ...
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