The Routledge Companion to Air Transport Management

p.277

17

Airline sustainability and corporate social responsibility

Robert Mayer

Introduction

Sustainability and corporate social responsibility (CSR) have developed over time from an environmental perspective into a broader and key management discipline for airlines, and focusing on these activities has become common in response to political and public pressure and expectations (for airports, see Chapter 18). For instance, British Airways published its first annual environmental report in 1991, which was later increased in scope to a social and environmental report (Becken and Lane, 2006). Similarly, SAS started its CSR activities by focusing on environmental aspects, and later extended it to include social responsibilities (Lynes and Andrachuk, ...