Introduction
Digitalization and the comprehensive expansion and use of the Internet cause exponential data growth, with total data volume, according to estimates, growing to approximately 100 zettabytes by 2022 (Brands, 2014; Fox and Do, 2013). Therefore, targeted use of appropriate technologies and methods will be necessary to gather, store and process this large amount of data, technologies and methods that are often termed Big Data (Davenport, 2014; Gänßlen and Losbichler, 2014). Both Manyika et al. (2011) and McAfee and Brynjolfsson (2012) describe Big Data as a kind of management revolution. With Big Data technologies, enterprises may be able to manage a large amount of data, ...
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