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THE COMPETITIVENESS OF LOCATION IN INTERNATIONAL BUSINESS AND ECONOMIC GEOGRAPHY

Philippe Gugler

Introduction

The World Economic Forum (WEF) defines competitiveness as “the set of institutions, policies, and factors that determine the level of productivity of a country” (WEF, 2015, p. 4). A competitive location offers efficient opportunities and assets, allowing firms to achieve a high level of productivity (Porter, 2008, p. 176). The higher the competitiveness of a location, the more attractive it is as a business location. The attractiveness of a specific location will induce a concentration of enterprises and therefore economic activities within its boundaries. Domestic firms will grow, new firms will be created, and foreign firms ...

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