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DESIGNED HERE, RE-DESIGNED THERE BUT MADE SOMEWHERE ELSE
Geography, translocal business and the exploitation of difference
John R. Bryson
From local to translocal business
This chapter explores the ways in which goods are designed and redesigned by International Businesses to meet the needs of many local consumer cultures. The onset of international trade is associated with the development of international logistics, but with structures and systems that are intended to facilitate product localisation, which is the development of products to meet the needs of localised consumer cultures or a process that modifies existing products for sale in many different national settings. There are products that can be sold in many different localities ...
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