8 HYBRIDITY, SOFT POWER, AND STATECRAFT Ontological mapping
Introduction
This chapter uses hybridity, that is an interplay of two or more ‘ideal types’, as an ontology for the study of soft power. In recent years, analysis of soft power has evolved into dynamic approaches (Bakalov 2020) underscoring the need to capture the adaptive capacity of the state to exercise it. In our theorisation of soft power, we therefore focus on ‘statecraft’, that is “the skills of securing survival and prosperity of a sovereign state” (Prantl and Goh 2022, p. 443) and consider hybridity as a phenomenon the logic of which is central to the scrutiny of strategies for its pursuit. By ‘strategy’ ...
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