15 PANDEMIC SOFT POWER A civic virtue in the context of COVID-19
Introduction
The COVID-19 pandemic – arguably the most disruptive event in modern history – has recalibrated global priorities, national agendas, and institutional mandates. A pandemic, as a global outbreak of disease crossing international boundaries, offers a unique international relations context for understanding soft power. As the world struggles to contain COVID-19, some nations view the crisis as a strategic opportunity to project soft power to elevate their nation brand through the transmission of tangible resources (masks and vaccines) and intangible resources (knowledge, information, practices, and policies) outside their ...
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