18 STATES VS. TECH GIANTS Who is wielding soft power? Soft power in the age of online platforms
Introduction
The analysis of inter-state relations has, over the last years, encompassed the study of the effects of technology on international confrontation and interaction. This contribution examines the relationship between soft power and online platforms. Soft power can be defined in a ‘broad’ sense, meaning the capability of an actor to achieve some material or behavioural results without resorting to coercion. Therefore, soft power is not opposed to hard power but is the opposite end of a continuum. Different elements alternate or overlap to exert the power of attraction ...
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