21 CASES FROM AROUND THE WORLD (PART III OVERVIEW)
Soft power is now one of the most familiar concepts in international relations, with almost as many definitions, approaches, and perspectives as the number of scholars writing about it. Agreement on what soft power is remains elusive; rather there is a tendency to conclude, ‘we will know it when we see it.’ Moreover, most states, governments, and ministries of foreign affairs have embraced enthusiastically the idea that they need to be seen to exercise soft power, even though few can explain with precision what it is or know how they may measure its impact and discover if it is working.
In simple terms, soft power may be considered the converse ...
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