24 SOFT POWER OF FIRST LADIES Case studies of France and Poland
Introduction
Politicians always look for a possibility to enhance their impact in the domestic and international arenas, and one way of doing this is through the impact of First Ladies – female spouses of heads of state – on the audience both in their own countries and abroad. Nowadays there is growing interest in the role, impact and involvement First Ladies have in how contemporary states exercise soft power to achieve both diplomatic ends and ‘win the hearts and minds’ of their citizens. To explain this, the chapter looks at the examples of Brigitte Macron (hereinafter Macron) of France (who became First Lady in 2017) and ...
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