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Introduction

When you meet somebody new, you use the knowledge you have about them to form an initial impression. How they dress, how they speak, where you met them, what you already know about them, and what they look like all comes together in your mind to form a stereotype. The stereotype you’ve created might turn out to be completely wrong, but it still acts as the basis of the impression you make, and is constantly evolving, adjusted by any further interaction. As humans, it’s the only way we can cope—we meet hundreds, if not thousands, of people every day, and we simply haven’t got the time or mental capacity to evaluate every single person we meet completely from scratch.

Photography is much like that, too. As a photographer, you’ll ...

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