Book description
SELLING AND SALES MANAGEMENT IN ACTION
The Sales Book picks out the top challenges that you are likely to face and shows you how to maximise your own performance and that of a sales team. Every challenge is broken down into user-friendly advice that follows a clear structure:
# The objectives of each section
# An overview of the main principles
# What you need to do to achieve success
# A speed-read checklist to help you remember key points
Whether you're looking for practical sales techniques or advice on how to build a sales strategy, this easy to use guide is a must-have for those involved in sales at any level.
Table of contents
- Cover
- Title
- Contents
- About the author
- Acknowledgements
- Introduction
- Part one: Fundamentals for selling
- Part two: Starting the sale
- Part three: Making the sale
- Part four: Setting the sales strategy
- Part five: Managing the sales operation
- Part six: Managing sales people
- Part seven: Managing and growing performance
- Conclusion - pulling it all together
- Index
Product information
- Title: The Sales Book
- Author(s):
- Release date: October 2013
- Publisher(s): FT Publishing International
- ISBN: 9780273792932
You might also like
book
The Finance Book
The Finance Book will help you think and manage like a financial strategist. Written specifically for …
book
Value Proposition Design: How to Create Products and Services Customers Want
The authors of the international bestseller Business Model Generation explain how to create value propositions customers …
book
Sales Presentations For Dummies
Are your sales presentations stuck in the 20th century? Sales Presentations For Dummies rises to the …
book
Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline
The proven system for rapid B2B sales growth from the coauthor of Predictable Revenue, the breakout …