Knowledge, skills and attitudes for success


  • To understand the key items under each of the categories of knowledge, skills and attitudes for sales success in the relevant sales approach
  • To use the items listed to identify how well you fit with the requirements
  • To identify your strengths for the role
  • To recognise the areas where you can improve or develop


Every job requires a combination of factors and sales is no exception. There is no single success formula for sales. A wide range of personality types, physical characteristics, education levels and career backgrounds can be found across sales forces and amongst top performers. What they will have in common is a significant number of the characteristics shown in the ...

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