Introduction

Whether you are starting a new business or involved in a more established one, sales is the essential function. Whatever your product or service you need customers or clients if you are to survive. Without money coming in, the future will be very limited. It is extremely unlikely that you have an offering which is so unique your customers have to come to you. Therefore, you need to be able to generate and achieve sales. You can make the best widgets in the land and have a brilliant marketing team but if you cannot get customers to buy them you will not survive.

This book takes you from the fundamentals of selling, giving an insight into the core skills needed for success, through to providing effective sales direction and leadership. ...

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