October 2013
Beginner to intermediate
256 pages
5h 2m
English
Content preview from The Sales Book
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Introduction
Whether you are starting a new business or involved in a more established one, sales is the essential function. Whatever your product or service you need customers or clients if you are to survive. Without money coming in, the future will be very limited. It is extremely unlikely that you have an offering which is so unique your customers have to come to you. Therefore, you need to be able to generate and achieve sales. You can make the best widgets in the land and have a brilliant marketing team but if you cannot get customers to buy them you will not survive.
This book takes you from the fundamentals of selling, giving an insight into the core skills needed for success, through to providing effective sales direction and leadership. ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.