Skip to Content
The Sales Boss
book

The Sales Boss

by Jonathan Whistman
July 2016
Beginner
272 pages
5h 5m
English
Wiley
Content preview from The Sales Boss

CHAPTER 7 Step by Step to Hiring a Sales Superstar

The Selection Process

Running a great selection process requires the right mindset and proper preparation. The enemy of great is the rushed process: “I just needed someone yesterday!”

I’d like you to imagine that you were getting ready to invest a half-million dollars of your company’s money, or better yet, think of investing your own money. How carefully would you consider the investment? In most cases more money, expense, and revenue hinge on making a good hiring decision for a sales position than just half a million. Treat the decision with the importance it deserves. Here are the critical steps in the process of hiring a sales superstar.

Design a well-written job posting

Take the time to identify what skills are required to be successful. Describe these skills clearly in the advertisement, rather than just describing the industry or product they’ll be asked to sell.

  • What type of prospecting will they do?
  • What type of record-keeping will they use?
  • What support structure will they have?
  • Is it a complex sell?
  • Will they be selling once to an individual?
  • Is it a multi-call sales process?
  • Will they be presenting to larger groups?
  • Is it an RFP process?
  • Are you the highest priced solution?
  • Are you the lowest cost solution?
  • How intense is the competition?
  • Where do you rank in size and quality to your competition?
  • Are salespeople expected to find new clients and pass them on to customer care?
  • Will they sell and service the clients? ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Sales Badassery

Sales Badassery

Frank J. Rumbauskas Jr.
Sales Engagement

Sales Engagement

Manny Medina, Max Altschuler, Mark Kosoglow

Publisher Resources

ISBN: 9781119286646Purchase book