Chapter 11. The Truth About Statistics, or Why You Need a BS (Bad Statistics) Filter

 

Round numbers are always false.

 
 --SAMUEL JOHNSON

“It ain’t so much the things we don’t know that get us in trouble,” said Artemis Ward, “It’s the things we know that ain’t so.”

Some information arrives in the form of so-called best practices. These are purportedly the inside tips that will deliver improved results. Unfortunately, very few best practices are researched well enough to prove a repeatable cause and effect. When closely examined, many appear to be lucky coincidences that may work for you—or make you worse off.

Experts in decision making say we could improve just by using common sense and applying simple statistics we learned years ago. Here is an example: ...

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