Chapter 13. Intuition
The highest reward for a person’s toil is not what they get for it, but what they become by it. | ||
| --JOHN RUSKIN | ||
Your intuition is extraordinarily critical to your success, and you use it almost constantly. Nobel Prize winner Daniel Kahnemann has studied decision making and found intuition to be one of the two broad ways we think. The other is reasoning. Reasoning requires work, while intuition comes to us naturally and effortlessly. Moreover, even in making a complex decision, intuition is always there in the background whether we know it or not.
We drive our cars by intuition, and we respond quickly and easily to questions with the help of our intuition. Kahnemann is convinced that our intuition is highly reliable, but that ...
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