Chapter 17. The Brain of a Sales Manager

 

If A equals success, then the formula is A equals X plus Y plus Z, with X being work, Y play, and Z keeping your mouth shut.

 
 --ALBERT EINSTEIN

The brain of your average sales executive (and of everyone else) is an astonishingly complex organ. Nobel Prize winner Gerald Edelman observed that if we started counting all the synapses in the human brain at one per second it would take us more than 32 million years. All this complexity weighs about three pounds and is only a bit larger than a grapefruit.

There are three layers of function in our brains. At the center and atop the spinal cord is our most primitive brain. This area controls basic survival skills like breathing and eating. Reptiles and fish have ...

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