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Chapter 18

From Slate to Copy

For the slate, you want to put someone in the camera you don’t know but would like to meet, but for the actual copy you want to put someone in the camera you do know and want to help.

Because creating this relationship is vital to your success, it’s important for you to know “whom” you’re talking to.

Let’s look at single-person copy to start with. Single-person copy is just what it says: it’s one person (you) talking directly to the camera. This scares the crap out of most actors. It’s like doing a one-man show; it’s all you and there’s no place to hide. But it doesn’t have to be daunting.

Once you’ve identified the problem, ask yourself who from your real life, past or present, has or has had a similar ...

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