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The Science and Art of Acting for the Camera by John Howard Swain

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Chapter 29

Commercial Practice Copy

Here are several pieces of copy with room for you to add in your work, i.e., relationships, the Moment Before, banter, L2LOs, tag, etc.

Round-up Barbecue Sauce

(Talent: Man at an outdoor grill, cooking.) TALENT: PEOPLE ASK ME ALL THE TIME . . . HOW COME YOU’RE SUCH A GOOD COOK? I TELL ‘EM IT’S THE SAUCE. (He holds up a jar of Round-up.) IT’S TRUE. IF YOU WANT TO BE A GRILL MASTER, YOU NEED TO START WITH GOOD SAUCE. (He opens the jar and pours some on the meat on the grill.) ROUND-UP BARBECUE SAUCE. NO QUESTION, YOU’LL BE THE BEST COOK IN TOWN.

Wipe Once Cleaner

(Talent: Woman, mid-forties, in kitchen, cleaning.) TALENT: CLEANING ISN’T THE PROBLEM; HAVING TO RE-CLEAN EVERYTHING IS. FIRST YOU USE A SPRAY ...

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