6. Misunderstanding Human Behavior
“The difficulty lies, not in the new ideas, but in escaping from the old ones, which ramify...into every corner of our minds.”
—J. M. Keynes
Change fails at the tactical level when even sound strategic decisions fail to engage layers of affected staff. The skills and tools of those change leaders depend on notions of human behavior, how people learn and change, and how and why they act in response to what a leader does. When change implementation gets stuck, it is often because those notions are formed of bad ideas about people, which lead to bad ideas about how to produce engagement, commitment, and passion, or fail to combat resistance, cynicism, and apathy.
This chapter covers where those bad ideas about ...
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