The Science of Influence: How to Get Anyone to Say "Yes" in 8 Minutes or Less!, Second Edition

Chapter 17. Women

Influencing Women to Buy

For decades women have been the big grocery- and department-store buyers—the drivers of the economy in general.

Today women are now beginning to spend money online as well as just about every other area of the economy. Women are now better educated than male counterparts in the United States. The gender/wage gap has been closed. Women are involved in over 80 percent of all buying decisions.

Influencing women is now the core factor in marketing and sales success for almost all products and services. My personal strongest interest is in building relationships online.

Today women are starting to pay attention to marketing and advertising online. More and more women are active in the buying process in both the cyber and brick-and-mortar world.

And it's costing you money because . . .

• You don't know how to market to women.

• You don't know how to sell women.

• You probably couldn't get a woman to say yes . . . well . . . read on . . . .

Selling to Women Is Often Counterintuitive

Marketing to women, for most products and services (but not all) is very counterintuitive.

Women are becoming a powerful force on the Internet today—a force that will only be increasing in the coming months and years! The fact is that women are responsible, at least in part, of 80 percent or more of the buying decisions in most homes.

Key Point: Millions of women are in charge of the purchasing for divisions, departments, offices, and entire companies that they work for. Women are spending ...