21Turning Your Message into a Minimum Viable Product
I do not think there is any thrill that can go through the human heart like that felt by the inventor as he sees some creation of the brain unfolding to success … Such emotions make a man forget food, sleep, friends, love, everything.
—Nikola Tesla
The road to ownership is paved with your knowledge, network, and ability.
We have discussed the link between content marketing and investing in your network in detail.
But what about knowledge and ability?
If you've been paying attention to the in‐depth information presented in the last several chapters, you've likely already expanded your knowledgebase in the field of content marketing extensively. You may have noticed that you're slowly but ...
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