5
Battling the Corporate Machine
Navigating Naysayers and the Inevitable Organisational Roadblocks
If you only had 30 seconds I'd tell you:
Pushing an idea through an organisation is much harder than having the idea in the first place. Sometimes it can feel like the battle is within your business rather than out in the marketplace.
How an innovation challenge is framed sets it up for success later on. We need to know how much innovation is needed, what type of innovation and by when.
Similarly the innovation challenge needs to be scoped at the outset. The more we can define what is in and out of scope, the less others will make limiting assumptions.
Leaders who demonstrate a love for their products cut through bureaucracy.
It's not possible to innovate if your mind is elsewhere. Create essential ‘headspace’ though a focused and exciting rallying cry.
A big company needs innovation ...
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