O'Reilly logo

The Science of Customer Connections by Jim Karrh PhD

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

1

YOUR MESSAGE CAN BE YOUR BUSINESS ADVANTAGE—If It Isn't Hiding Somewhere

EVERY BUSINESS PROFESSIONAL, and every organization, has a message worth sharing. After all, if we didn't have something valuable to say and offer, then what would be the point of the business?

Your business also needs to grow—whether that growth is measured in revenue, profit, opportunities for increasingly interesting work, or deeper engagement with customers and communities (or all of the above!). Growth, however you define it for your business, is better for everyone. Rising revenue and profit means more financial reward as well as fuel for investing in the future of the business. Building more options and opportunities means you can work on the products and projects ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required