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YOUR MESSAGE CAN BE YOUR BUSINESS ADVANTAGE—If It Isn't Hiding Somewhere
EVERY BUSINESS PROFESSIONAL, and every organization, has a message worth sharing. After all, if we didn't have something valuable to say and offer, then what would be the point of the business?
Your business also needs to grow—whether that growth is measured in revenue, profit, opportunities for increasingly interesting work, or deeper engagement with customers and communities (or all of the above!). Growth, however you define it for your business, is better for everyone. Rising revenue and profit means more financial reward as well as fuel for investing in the future of the business. Building more options and opportunities means you can work on the products and projects ...
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