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The Science of Customer Connections by Jim Karrh PhD

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10

BUILD MOMENTUM AND ENJOY THE BUSINESS IMPACT

THERE ARE MANY WAYS that managing your message can help your business—and even you personally.

Over the years I have seen different ways that organizations have tracked their improvement:

  • Sales and growth metrics such as volume, margins, win rates, and time needed to close deals
  • Customer-level metrics of loyalty, referrals, or satisfaction
  • Operational and HR metrics like time to productivity and employee engagement
  • Communication metrics such as brand strength or corporate reputation

Plus, there are benefits more difficult to quantify yet no less real for today's professional—benefits such as less stress, more recognition, and greater clarity.

Because every person and organization is in a different ...

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