To see the principles of Organizational Prowess in action we’ll look at how a difficult business cycle was overcome by Rymell Software, a fictional composite of several actual companies that have struggled, recovered, and thrived by embracing those principles. It is likely that you will recognize elements of your own organization as you read about Rymell’s fate and how the senior team responded.

Rymell Software develops and markets multiple software applications for businesses. The company also provides consulting services to clients throughout North America. The company is eight years old, privately held, and has revenues approaching $200 million. The company has exceeded its revenue target in each of the ...

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