CHAPTER 1

Overview: Knowing Where You’re Going

Organizations have been in existence for thousands of years, some successful and long lasting, others short lived. Through the years there has been no clear-cut criterion or formula for success. Many business organizations have been successful through such intangible attributes as dumb luck, falling into a niche marketplace, being the first, consumer acceptance, and so on. Other companies using the best available business acumen and methods have failed miserably. Identifying, implementing, and maintaining the secrets of success are an elusive target. Banking on what has worked in the past and your own internal ouija board is an ineffective substitute for objective internal appraisal and external ...

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