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The second cycle: Winning the War Against Bureaucracy by Kolind Lars

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Appendix. How Oticon Entered the Second Cycle

How I Got Into Oticon

Thursday, September 1, 1988, just before 10 A.M., I drove down the narrow Copenhagen Road, Klædemålet, to start my new job as CEO at hearing aid manufacturer Oticon. On the way to the office, I had wondered where to park the car because I knew the area was normally crammed with cars at that time of the day. But I had no reason to be concerned: Parking space number one, right next to the main entrance to the Oticon building, had been cleared for me, and a prominent sign showing my name and title had been put up.

More to my surprise, the chairman of the board and my predecessor were standing on the stairs, ready to welcome me to Oticon. They were dressed in perfect business attire, ...

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