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The Second Economy: The Race for Trust, Treasure and Time in the Cybersecurity War by Allison Cerra, Steve Grobman

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© Copyright © 2016 by Intel Corp. 2016

Steve Grobman and Allison Cerra, The Second Economy, 10.1007/978-1-4842-2229-4_5

5. Second-Guessing the Obvious

Steve Grobman and Allison Cerra2

(1)Santa Clara, California, USA

(2)Plano, Texas, USA

Trust takes years to build, seconds to break and forever to repair.

—Unknown

It’s the equivalent of a tombstone for a company that once was. When a company goes bust, its web site disappears almost overnight, often replaced by a seemingly cheery “For Sale” sign that the domain is available for the next buyer. Currently, that “For Sale” sign is prominently displayed at the former virtual address of Code Spaces. It, along with some news stories of the company’s demise, is all that remains of a small business that met ...

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