CHAPTER 2
The Little Assumption That’s Costing You a Fortune
Let’s say you wanted to put a nail into a wall. Do you think you could do it? Sure you could…if you had the right tool.
Now, let’s say—because I really like you, I really believe in you, and I really want you to succeed—because of all these reasons, I went out and (with great expense and careful thought, by the way) got you a very expensive, brand new, shiny red…
Chainsaw.
Go ahead and put that nail in the wall.
“Okaaaaaaay,” you’re thinking to yourself. “He’s successful, so I guess he must know what he’s doing.”
You start hacking away with your shiny new chainsaw.
How’s it going? I ask.
“Ummm, not so good,” you reply, trying to hide the big gashes you just made in the wall.
What’s ...
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