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THE SECRET LANGUAGE OF LEADERSHIP
Human communication has its own set of very unusual and counterintuitive rules.
—Malcolm Gladwell1
 
The head of a major drug company is in trouble because her firm’s pipeline of new products has run dry. The managing editor of a major newspaper has difficulty inducing reporters in the newsroom to change their behavior to meet new types of competition.
A director in a global fast-food firm knows how to repair its swooning share price, but he can’t get the CEO to listen. Young staff in a dysfunctional unit of an enormous engineering firm can’t persuade its management that open source collaboration will help productivity, not harm it.
A health care provider can’t get heart surgery patients to change their ...

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