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The Secret Language of Leadership by Stephen Denning

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2
ARTICULATING A CLEAR, INSPIRING GOAL
This is the true joy in life, the being used for a purpose recognized by yourself as a mighty one; the being thoroughly worn out before you are thrown on the scrap heap; the being a force of Nature instead of a feverish selfish little clod of ailments and grievances complaining that the world will not devote itself to making you happy.
—George Bernard Shaw1
 
In 1983, John Sculley became CEO of Apple Computer. He was brought in to help sort out the chaos created in part by the brilliance and inexperience of its chairman, Steve Jobs. Sculley had been a star manager at Pepsi and, once Jobs left Apple in 1985, Sculley was quickly able to rationalize its products and services and stabilize the corporation. ...

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