8
GETTING PEOPLE’S ATTENTION
No fresh and new experience is possible if there isn’t a pure, virgin space ready to receive it.
—Peter Brook1
 
Quick. Complex. Interconnected. Confusing. The world today is such an unpredictable kaleidoscope of shifting information, activities, people, places, stories, and goals, all vying for a place in our minds, it severely tests our ability to concentrate on anything in particular.
Is it any wonder, then, that attention has become a scarce resource? Or that modern audiences usually aren’t listening when leaders start to speak? Listeners may be physically present, but mentally they’re often somewhere else. Before any meaningful communication can occur, the speaker needs to clear the way and create an open ...

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