CHAPTER 8Critical Language Tips
GOLD COINS—REAL, PURE GOLD … The words you use as a sales professional are your gold coins. One of the world’s most brilliant word-masters was comedian George Carlin. He juggled words and phrases, directing them to wonderful, unexpected destinations. Ponder this observation:
Although the photographer and the art thief were very good friends, neither had ever taken the other’s picture.
So, why include a quote from a comedian in a book on influence? Because comedians, authors, and sales professionals all make money with their words.
Therein lies the true power of language: We can manufacture words and phrases and from them produce fruit in the form of revenue.
Sadly, sensitivity to language usage is the most neglected ...
Get The Secret Language of Influence: Master the One Skill Every Sales Pro Needs now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.