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The Secret Language of Influence: Master the One Skill Every Sales Pro Needs by Dan Seidman

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CHAPTER 10The Persuasive Power of Storytelling in Selling

THE BATTLE OF PLAYLAND (OR A “TALE OF TWO KIDDIES”) .. .. I’ve collected more than 600 hilarious sales stories about blunders committed by our peers. The sheer volume alone of my work writing magazine columns, publishing books, keynoting, and training has forced me to attain a level of expertise in storytelling. Even though I have boatloads of business tales, I’ll start this chapter with a personal story.

Rebekah (or Bekah, as she’s nicknamed) is four years old, and she’s a really good kid. Never does anything wrong, a precious write-off … I mean, treasure. And I’m not just saying that because she’s my kid. She’s never been arrested or anything. Her twin, Abbie, is equally angelic.

One ...

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