CHAPTER 17High-Influence Cold Calling
CAN YOU REALLY GET MORE PEOPLE TO CALL YOU BACK? What you’ll learn next is a distinct approach to leaving messages and pitching strangers in person. When my clients put it into play, I would describe their reaction as, well, astonishment.
First, you are going to embody a key Secret Language of Influence concept taught throughout this book. That is, you have to distinguish yourself from the competition.
I guarantee you that 98 percent of the salespeople you are up against leave horrible messages. And if they can’t land callbacks that turn into appointments, it doesn’t matter how good their in-person skills are.
Don’t use the traditional pitch. Don’t say, “I’m so-and-so from wherever and want to talk about ...
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