FROM THE BIG PICTURE, DOWN … In this chapter, you will make a funnel for your business, from big picture issues (e.g., economy, your industry) down to details (e.g., your job, yourself). On a piece of paper, create positive responses to your feelings about each of the items listed here. Sample answers follow; for purposes of illustration, I’m using the example of someone who works in fund-raising.
Things are hard now, but people really do have more money than they need. If someone gives up a case of Coke a month, it can help.
The tough economy is hard on our industry. But fund-raisers do good work, helping people who have much less than us.