CHAPTER 7

PRIORITIZE

The second P of time management is to prioritize. In his book The 7 Habits of Highly Effective People, Stephen Covey said that “the key is not to prioritize your schedule, but to schedule your priorities.” By prioritizing your tasks and all your to-dos, you get a clear sense of which activities in your life are moving you forward, toward your goals and toward important things, so that important things don’t suddenly become urgent.

PRIORITIZING WITH URGENT AND IMPORTANT

In all my practices and research, one of the most enlightening concepts I have discovered is what Covey and others call the urgent/important matrix. Until I found this simple approach to establishing priorities, I found it difficult and complex to guide people ...

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