Chapter 4. Body language in sales meetings
The importance of body language in selling
Persuasive and non-persuasive body language
What to look for in others
‘The city is not a concrete jungle, it is a human zoo.’ | ||
| --Desmond Morris (b. 1928), body language expert | ||
Where body language is concerned, you probably know a lot more than you think you do. Therefore this chapter just focuses on the more subtle parts of the subject that you may not know about, and on the parts that are specifically related to sales. In the past you might have half guessed at what these signs and signals mean, but knowing their literal meaning will complement that intuition.
How important is body language in sales?
The UCLA psychologist and researcher Albert Mehrabian was the ...
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