Chapter 8. Finding new business through seminars

  • Attending other people’s seminars

  • Speed-networking events

  • Running your own seminars

  • Alternatives to full-blown seminars

  • Following up after seminars

 

‘To persuade, you should talk of interests, not reasons.’

 
 --Benjamin Franklin (1706–90), writer and inventor

Of course you can either organise your own seminar or you can attend someone else’s. Let us first look at your options when attending other people’s seminars.

Attending other people’s seminars

Option 1: Attending seminars

A quick web search will bring up a number of companies running seminars on your subject area and there will be a number of delegates at those seminars who would make good prospects for you. The trouble is that it is not your seminar, ...

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