Chapter 9. How to use the telephone for selling
The secret to selling successfully on the phone
The four possible responses to your call
The words you should use
Getting past gatekeepers
Common issues when phoning
‘One of the best ways to persuade others is with your ears – by listening to them.’ | ||
| --Dean Rusk (1909–94), diplomat | ||
A few home truths about selling on the phone
Most books and courses on selling describe cold calling as a situation in which the salesperson picks up a phone and goes straight through to a decision maker who talks openly about the issues affecting their business. In real life it is nothing like that.
Whether you plan to cold call or not this will be a useful chapter for you because it gives a range of tips that will make your ...
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