Chapter 10. Finding new business through partners
The three types of partner
How to make your partnerships effective
How to choose the right partners for you
How to spot the partners you should avoid
Keeping your partnerships healthy
‘You can make more friends in two months by becoming interested in other people than you can in two years by trying to get people interested in you.’ | ||
| --Dale Carnegie (1888–1955), writer | ||
Three types of partner
So what exactly is a sales partner then? A sales partner is simply another company that has a hand in supplying your leads. There are three main types of sales partnership:
Referral partner: For example, an architect might recommend a particular building company to his client, or a lawyer might recommend an accountant ...
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