Chapter 16. Tips on managing your contacts
Why you need a contact management system
How to choose the right one
‘It takes less to keep an old customer satisfied than it takes to get a new customer interested.’ | ||
| --Richard Denny, author | ||
Why do you need a contact management system?
An analogy about forests and villages might seem a little out of place here, but please bear with me while I explain it. During the Middle Ages most of Europe was forest, which was gradually cleared to make into farmland. The fertility of the cleared land would gradually deteriorate and so a bit more of the surrounding forest would need to be cleared. Your existing client base will gradually lose its profitability in the way farmland loses its fertility. And so you need a ...
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